When it comes to style, the mark of success is immeasurable. Trying too hard can just look stupid, do the reverse and not try, can also look bad as that also takes a significant investment of effort. It's enough to make a man buy a wardrobe of khaki's and blue shirts just to avoid the whole issue.

True style comes to those who are fearless, and there is none more fearless than Irish polar explorer, Ernest Shackleton. Shackleton died on his last expedition in 1922, his doctor told him that he should try to live a more 'regular' lifestyle, to which Shackleton responded 'you are always wanting me to give up things, what is it I ought to give up?' 'Chiefly alcohol' responded the doctor. Two hours later he was dead. However, his style has survived, and in more recent times, been more alive and kicking than ever.

Like many icons...

The arrival of September brings with it the breeze of change, as long sleeve comes to dominate over short sleeve and that vest top that you were never really sure about. Also around this time of year, all fashion denizen's eyes-whether they admit it or not-turn to the New York Fashion Week (NYFW).

Who'd of thought ten years ago, that the release of a new phone would push New York Fashion Week to second place on the list of talking points for the über modern, sartorially conscious, gent? Though iPhone, or no iPhone, fashion week still commands serious attention.

The fashion minefield of double meaning, and sarcastic versus serious, can be too much for some men to handle. That's why, with the week coming to a close, MyPod Studios has put together a cheat sheet with the highlights, so at your next social gathering you can pretend...